SEO(on-page seo)-The Ultimate Step by Step Guide for Search Engine Optimization.Discussed The types of SEO and the techniques of SEO?

Seo stands for search engine optimization.

Seo is an online technique which helps you to bring your website on top in search engine's result for a particular keyword. In simple words, SCO is called the technique of bringing traffic to your website without any advertisement.

In simple words, when you create a website, then you need some traffic for that website which read your content and takes action according to your recommendation. For example, suppose you have an electronic product website on which you review different types of products and tell your readers to buy those products. Then he would get your revenue. But this is not so easy, for this you have to follow a lot of processes. For example, you can either do paid advertising to get traffic to your website or use some keywords that people search for. So that he can come to your website and get his reviews. Traffic coming to the website without any paid advertising is called organic traffic. And for this USE of SCO technique is required.

so the question arises what is keyword?

keyword

When the user types some words on the search engine to find out something these words are known as keywords. for example when you type some letters/words to find some result these words are called keyword.AN estimated 75% internet user finds out website via search engines like google, yahoo, bing.

SCO is not just an ON page or an off-page, but you have to follow some process before preparing a website. These process rules are written below:-

Strategy

 

The first thing you should consider is which keyword you want your website to rank on. For example, suppose you have a company and you want to promote it in a particular area. Suppose you have a shoemaking company and you want to hit it in Maharashtra. So you have to select the keywords accordingly. Like there are searches in Maharashtra. So, first of all, you choose the keywords which are searched by people in your area.

Competitor analysis 

In this, we try to know which technique is being used by our opposition. To bring your website to the number one rank. You have to thoroughly analyze the design interface of the website and the keywords it is using. Only then you design your website. You have to prepare your website in such a way that it will open in the shortest time. So that the bounce rate of your website is very low and its interface has to be very good. So that on seeing it, you will know what is said on your website. In this way you should proceed only after seeing all these things.

SCO Compliance

Here it means that you write your contact in such a way that it can meet your and your customer's needs. You have to write your article in such a way that all kinds of keywords are used in it, and the customer Let me also understand your point. You have to play with the keywords in such a way that they target the customer's thinking in such a way that they buy the product you recommend. This will benefit both you and your customer.

Submission

Whenever you create a new website, you have to get it indexed on the Internet. For example, if you want to get your website indexed on Google, for that you will have to go to Google search console and prepare a site map of your website and get it indexed. For example, suppose you prepare a website several times and it does not show on the Internet. There are many problems of this type. For this, you have to get your website indexed with search engines and to get traffic to your website, you have to register your website in many more directories. So that traffic can also come to your website. We will talk about it in further detail, but now we will talk about SEO regarding this post.

Link building

Whenever you create a new website, link building is very important for it, because if you want to get your website ranked as soon as possible, then your domain authority should be great for it and your page authority too. Should be very good. Only then will Google rank your website quickly. Because whenever a person searches on the search engine by entering any keyword, he checks the result that comes on the first page, he goes very little on the second or third page. That is why you have to do link building to rank quickly. In this, you will have to post some posts on your website on another website which has a lot of domain authority and page authority and will have to take some backlinks from it. So that the power of page authority of that website is also transferred to your website. The search engine thinks that this website will also have good contact and it will rank your website, so you will have to do link building for your website and be able to So take a backlink from a website that has a lot of domain authority and page authority.

So these are some procedures that you need to keep in mind before starting any website. Only then you should build a website and after analyzing them, you should think about SEO.

Before going about SEO, it is very important for you to know how the search engine works?

seach engine+optimization=search engine optimization

search engine is a software system that is designed to search an information on the worldwide web. Google, yahoo, bing are the most used search engines. An estimated 35% internet user uses Google as a search engine and the rest of them use other search engines.

some other search engines listed below:

ASK, AOL SEARCH, WOW, WEB CRAWLER, MyWebSearch, INFOSPACE, INFO, DOGPILE, DUCKDUCKGO, BLEKKO, CONTENKO, ALHEA.

 When we store any website on the Internet, it is stored as source code and the search engine indexes your website based on this source code and whenever someone types the keyword of their website name. He shows it in search results. So in this way, all the data you save is stored on the Internet as source code and by scanning the same source code the search engine shows you your results. For example, a library contains a lot of books and when you If you want a book, then if you tell the librarian about that book then the library gives you the book accordingly. If you tell the name of the book, then by looking at the book according to the name, it gives you something else, if you tell him something that you want a recording book of this thing, then he gives you the book accordingly. Because he knows which book is lying where and what content is written in it. In this way, your search engine is a type of librarian. Whenever you type someone or someone on it, he would give you the result accordingly.

TYPES OF SEO:-

Whitehat Seo
Blackhat Seo
Grayhat Seo

TYPES OF SEO

Whitehat Seo

white hat SEO is considered as ethical and organic SEO. In white hat SEO, we follow all guideline of search engines. white hat SEO is a slow process but it provides long-lasting growth. even 6 months are taken to rank a website by a search engine. you should use white hat SEO techniques. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine result page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.

Here are some of the steps you should follow to make sure your SEO methods are strictly white hat.

Offer Quality Content and Services
Use Descriptive, Keyword-Rich Meta Tags
Make Your Site Easy to Navigate

Offer Quality Content and Services

                     Content and Services

To get your website ranked, it is best to provide content to your readers, you have to write your contact in such a way that it makes sense of the reader and take action according to the information given by you. You have to write any of your posts in such a way that all the keywords searched by you will be used in it so that your readers can understand your point very well. That's why you need White Hat SEO.

 First of all, you have to learn to write content, because if you are not able to write good content, then the reader will not come back to your website or it will go away. This will greatly increase the bouncer rate of your website and your website will not be ranked by Google or any other search engine.

Use Descriptive, Keyword-Rich Meta Tags

Meta tags and description are a very important thing for your website, they play an important role in ranking your website. With the description you give, the search engine knows what is said about your website and what type of information you give in it. You must write a thick description of each of your posts. With this, the search engine knows that in which post you have been told about the thing. Meta tags are keywords that can be read by Google or by any other search engine. But it does not show to your reader. The meta-discussion you give is visible but the meta tags are not visible. They can only be read by search engines and are not visible to anyone.

Make Your Site Easy to Navigate

It is a very important thing that the interface of your website should be very simple, seeing that the reader will understand what will be found on your website. He should also understand what kind of information has been given on your website. In technical language, it is called UI / UX. First of all, you design your website and your website should be very lightweight. It should take less than 5 seconds to open. If it takes more time for your website to open, then according to Google, the visitors coming to your website are reduced. Because readers do not visit the website that takes longer.

Blackhat Seo

 Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. black hat SEO is an unethical SEO. in black hat SEO not follow guideline of any search engines. black hat SEO provides quick, unpredictable and short-lasting growth in rankings. if search engine detected that you are doing black hat SEO then search engine adds your site in the blacklist. black hat SEO is just opposite to white hat SEO. these unethical tactics don't solve for the search and end in a penalty from search engines. In simple words, Black hat SEO refers to a set of practices that are used to increases a site or page's rank in search engines through means that violate the search engines' terms of service.

Techniques used in black hat SEO are wroten below:-

Keyword Stuffing
Cloaking
Sneaky Redirects
Paid Links
Abusing Structured Data/Rich Snippets
Blog Comment Spam
Link Farms

Keyword Stuffing

  Keyword Stuffing

Many times, some keywords are used by the user to rank his page or website in such a way that they do not reload from each other. Keywords are selected by the user in such a way that they bring maximum traffic to his website. But those keywords have no relation with each other. It is very important to have keywords related to whatever you write on. But in Black Hat SEO, users enter any high traffic keywords of their choice. So that more and more traffic comes to their website. In this way, he creates a very poor user experience, due to which his website comes down soon. Their website may also be blocked by Google or some other search engine.

Google explains keyword stuffing as

Lists of phone numbers without substantial added value.

Blocks of text listing cities and states a web page is trying to rank for

Repeating the same words or phrases so often that it sounds unnatural.

Cloaking

 This technique is most prevalent in Black Hat SEO. Cloaking involves showing a piece of content to users and a different piece of content to search engines. Those who use this technique can do this work very easily. This is a very common and commonly used technique. Such irrelevant techniques are used by the user to rank his page here as soon as possible. If you are curious to find out how Google sees your website you can use the fetch as Google tool and compare this to what users see.

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Sneaky Redirects

On some websites, you may have seen that many many links are given. When you click on it, you get redirected to another website. Many times, you start automatically from one website to another and third to second. It is also Black Hat SEO in a way. This type of website should not be visited, because it keeps you confused from one website to another and sometimes your system can be hacked by some hackers. This is also done by some people because they have created a network of many websites through which they try to increase each other's domain authority and page authority by giving links to each other. So that their website comes to the top.

Paid Links

On some websites, you may have seen that many many links are given. When you click on it, you get redirected to another website. Many times, you start automatically from one website to another and third to second. It is also Black Hat SEO in a way. This type of website should not be visited, because it keeps you confused from one website to another and sometimes your system can be hacked by some hackers. This is also done by some people because they have created a network of many websites through which they try to increase each other's domain authority and page authority by giving links to each other. So that their website comes to the top. For example, you took a link to a website which has very good domain authority. So through that link, your domain authority will also be good and your website will rank well. But if for some reason you took a link to such a website. Who gives a link after taking money from others, whenever such a website is banned by Google or by any other search engine, you also affect the ranking of the website.

Abusing Structured Data/Rich Snippets

This is also a good trap. In this, the user gets some fake review done to make their website look good, and publishes them on their website. Which makes a new user feel that this is a very good website. Which he must visit. But the content on such a website is not understood by the user. To make your website look good, it gets a five-star rating. But gradually as soon as the user leaves the website to come back, then their ranking automatically decreases. Structured data is also known as rich snippets and schema. It allows you to change how your content is displayed on search engine results pages. it gives you more space on search engine result. So this is a very important factor. So SEO hackers practice it very carefully.

Blog Comment Spam

Some people used to leave a link to their website in the comments of other websites to promote their website. This gave his website a no-follow link. Since Google's algorithm changes. Since then a link with comments is considered a no-follow link and it does not affect your site rank. With this type of no follow link, the domain authority of any website is not transferred to another website. That is why you do not get any benefit to drop the link of your website in any kind of comments. So you should not do this type of link building. So that there is no benefit to your website. You should only take links from those websites which have a good domain authority and you should try to create as many do-follow links as possible because through these links your website will be ranked.

Techniques of SEO

By the way, there is a lot of technology to do SEO. But they are specifically divided into two parts. Which is given below:-

ON-PAGE SEO
OFF-PAGE SEO/LINK BUILDING

ON-PAGE SEO

This is the main part of this game. the on-page SEO is not a part of SEO, the whole structure of  SEO depends upon it.this is the center piler of SEO.

now the question arises what is on-page SEO and what is expected the difference between the on-page SEO and off-page SEO/link building?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.  If you want to understand the importance of on-page SEO, then let us understand with an example. Suppose if we divide SEO into two parts, first one will be on-page SEO and second will be off-page SEO.

the 75% of page ranking depends upon the on-page SEO. rest of it depends upon the link building. so when you write an article to be careful about all SEO techniques. you need to full all criteria of on-page SEO.

The factors on which SEO depends are listed below:-

Start the title tag with keyword with some modifier
Subheading
Multimedia
Drop your keyword in the meta description
Responsive design
Outbound links
Internal linking
Site speed
Lsi keyword
Social links

Start the title tag with keyword with some modifier

Start the title tag with keyword with some modifier

Whenever you write an article, write its headings in such a way that the first keyword you choose can be used in it. You not only have to enter your keyword, but you also have to use some modifier with it. For example, suppose you are going to write about mobiles. So with the company whose mobile you are going to write, you can use the name of that company and then the world of mobile. For example, Xiaomi Mobile. In this way, you should use whatever keywords you have in the heading first and then use anything modifier with it. This will have a very good effect on your ranking. Because the search engine will know that you are writing about this thing, so whenever you select a keyword, make sure that the keyword is a good traffic keyword, and that the keyword is also of low competition. Because if you have selected a keyword that has a lot of competition, you may find it difficult to get it ranked. While choosing keywords, keep in mind that you choose a keyword that you do not have much difficulty in getting ranked.

Subheading

Whenever you write an article, you must give subheadings in it. Or it is important that the writers find the content easy to fall into small parts Neither in a big article. This is also important because whenever you write an article, it is seen by the search engines how many times you have used your keyword. You should definitely use your keywords in your subheadings. This has a great effect on your raking. For example, suppose you are writing articles on shoes, so whenever you say any quality of it, then you must use the keyword shoes. Suppose you wrote an article to tell about shoes and you can make all headings by doing tracking shoes, snowshoes, formal shoes in all the headings. With this, the search engine will know that you have written this entire article as the basis of this keyword. You must also determine the number of subheadings in your article, you will not have to write very little nor too much subheading.

Multimedia

In today's time, the attention span of people has become very short. So in today's time, people will not come to your website just to read the content. If you want to stay on your website for some time and read your contact, then you have to put some informative images or videos in your contact. Which can present your content graphically? You have to put your image or video in such a way that the viewer will understand that when you see the image, you are telling about this thing in this article. He should read your article after seeing your image. All you have to tell in the image is that you are writing about this thing in this article. After that, he will have to stop for some time on his own website. Today, the more time people spend on your website, the more your domain authority will increase and your website will be ranked as soon as possible. So you have to bring such traffic to your website that stops and read your article for a long time. You have to put some video or graphics in such a way that it attracts the attention span of the reader, this will also reduce the bounce rate of your website. Therefore, it is very important that you not only write good content but also present it well in a graphical way.

Drop your keyword in the meta description

Meta description and meta tag is a very important thing for ranking your website. Meta description is the section that is called, whenever you do a search, whatever description is shown in the search result below your heading is called meta description. You have been declared meta description by image. The meta tag is data that can only be read by search engines. It is not visible to your reader. It is through the meta tag that the search engine gets to know about the information you give, what you are writing about in this article. You should add as many meta tags as possible. This will give a tremendous boost in your ranking.

Responsive design

In today's time, people use mobile a lot, and since it has become easier to access the internet on mobile, people search on mobile more than desktop. That is why in today's time if you want to do SEO on your website, you have to make your website design responsive. Because your website should open in a different design according to different size mobiles. If your website will only open on the desktop, your ranking will be greatly affected. While designing your website, you should keep in mind that the design of your website should be very light and effective. Because of the interface of your website is not good, then the reader will not even understand what will be found on your website. But if you design your website in such a way that its interface can be understood as soon as you see it, then the reader will be very easy to understand it. And it will stay longer on your website. Your website should be as light and responsive as possible so that it opens on all screen sizes.

Outbound links

Outbound links

CONTENT IS A KING FOR SEO. This is true, but if you have taken some reference from another website while writing the contact, then you should tell about it in your content. So that the reader can understand or you have written this thing on the basis of this website, with this you can create an outward link in your contact. This improves your ranking even more, and no copyright is claimed by Google. Because if you do not use such outward link then Google does not rank your website. The reason for this is that your content is considered copy content, so when you put such outward link, the same website from which you have taken that thing, Google does not take it in copyright. And that improves your ranking. Therefore, whenever you write an article on any keyword, you must provide a content outward link in it, whether it is of an image or of any content. Whoever has their copy.

Internal linking

 In today's time, competition has increased a lot and if you want your website to rank as soon as possible, then for that you have to write your website content in such a way that the reader is making maximum time on your website. For this, you should give a reference to your other article in each of your articles. This leads to internal linking of your website. If anyone of your pages ranks with this, then your other page also benefits. If the page authority of any of your pages increases, then the other will also automatically grow. Because all of them will be connected internally. That is why you should take special care of this thing that every one of your articles should have internal links. This has a huge impact on your ranking and increases the domain authority of your website.

Site speed

In today's time, the speed of your website plays a very important role. Because according to Google, if the website does not open in 5 seconds after clicking on your website, the reader will go back from your website. This will increase the bounce rate of your website. This will gradually reduce your ranking in Google or any other search engine. That is why when you design a website, you try to make it as light as possible. Because internet speed is low in many places and if your website takes longer, then the reader will not visit your website. It will move to another website. Whatever gadget you use on your website, do it in such a way that it does not affect the supply of your website.

Lsi keyword

Whenever you search in Google for anything, at the bottom of the page, some recommendations are given by Google, the same keywords are called LSI keywords. When you write any of your articles, you should use all these keywords along with your keywords in it. You should use these keywords in such a way that you also use them and the reader can understand your point as well. You spread these keywords throughout the article and use them as often as possible. This will automatically increase your ranking from Google and it will show the article written by you in the search results in the top. The whole basis of SEO is keywords. So whenever you write any article, use as many keywords in it and spread them well throughout the article.

Social links

Social links

In today's time, social media, social media is the best tool to promote your website. When your website is new. So very little traffic comes to your website. But if you know how to use social media well, then good traffic can come to your website in a very short time. For this, first of all, you should know which social media platform will be best for your website. Because you choose the platform according to your niche. Because if you do not choose the right platform, then your traffic will not be so productive. And you will not benefit in any way. For example, LinkedIn is best for b2b business and if your business is b2c then Facebook is the best platform for you. If you want us to write a complete article on social media in which you are told about its use in detail, then you write to us in the comments below and subscribe to our channel block. So that every new article reaches you first through notifications.