BLOGGING
E-Commerce
SOCIAL MEDIA TIPS & TRIICKS
Digital marketing-the ultimate step by step guide.All the factors from the beginning to the final stage.
When we talk about digital marketing, the first question
that comes to our mind is what is digital marketing?
We will remember in childhood, when we used to go somewhere,
there were two types of advertisements on the roadways. Boarding of its brand
was put on the roadside by different companies. From whom we knew about him.
For example, when we used to go around many times, we saw an advertisement of a
Coca-Cola which was on a holding. On seeing him, we used to say that let's go
to Coca-Cola. But today times have changed because when we travel we do not
pay attention to the roadside. Rather we are mounted on our mobile and we do not
pay attention to the surrounding hoisting. So in today's time, more and more
people are active on online social media all the time, and they don't look
around. That's why today's advertising methods have changed. Today if you want
to give any of your advertisement, then it is more beneficial to give it on
social media. Because people are active all the time on mobile or any other
electronic device. So if you want to approach more and more people for less
money, then you should move towards digital advertising in today's time. You
will also get a lot of profit from this, both your time and money will be
saved. So we can say that the technique of advertising on social media or on
other electronic platforms is called digital marketing.
In simple words, Digital marketing is the marketing of
products or services using digital technologies, mainly on the Internet, but
also including mobile phones, display advertising, and any other digital
medium.
I have been working for the last 10 years and have worked on
every aspect of it. Today I am making this post based on my experience in which
I will share all my experiences with you through your blog, so you read this
post completely and use it in your career. So that you too can make good money
from your skill. These days, the way of marketing has changed completely. Your
customer is not going to be satisfied with the traditional way, so you have to
go online. so you should read this post and implement all the factors in your
career. this will give you an extra edge in your career.
To know all the factors of the digital age please subscribe
to our blog. We provide all types of content to our readers with complete
transparency. We do not hide any factor in any way so that you will have
trouble in the future. Thank you
Digital marketing is not a small area. This is a very large
and deep field. If you study it well then in the future it will prove to be very
beneficial in furthering your business. So you should learn about it well with
deep thinking.
In the coming times,
people are abandoning traditional marketing and moving towards digital
marketing. Because it is proving to be very cheap and very beneficial. In this,
you have the freedom to do all kinds of customization according to your needs.
Now come over digital marketing;
The 8 big categories of online marketing are
- Search engineoptimization (SEO)
- Search engine
marketing (SEM)
- Content marketing
- Social MediaMarketing (SMM)
- Pay-per-click
advertising (PPC)
- Affiliate marketing
- Email
marketing
- SMS marketing
SEO(Search engine optimization)
Organic traffic:-This is the traffic that comes directly by
entering the domain name of your website or clicking on the search results of
your website. It is called organic traffic. This is very important for the
growth of your website. Because if you do not have organic traffic, then you
have to bring traffic through paid advertising. Which is very expensive and
your website does not grow well. And the website cannot rank in the search
results.
White hat SEO is considered as ethical and
organic seo.in whitehat SEO, we follow all guidelines of search engine. white hat SEO is a slow process but it provides long-lasting growth in ranking. you should use white hat SEO
techniques.
Blackhat SEO
Black hat SEO is considered as unethical SEO. In black hat SEO, we are not following guidelines of any search engines. black hat SEO provides quick, unpredictable, and short-lasting growth in rankings. if you use black hat SEO then search engines add your site in the blacklist.Gray hat SEO
Gray hat SEO are also known as technical SEO. GRAY HAT SEO is a combination of white hat SEO and black hat SEO. Gray hat SEO contains 95% of white hat SEO and 5% of black hat SEO. I suggest you use white hat SEO in the initial days only. Because if you make a slight mistake in gray hat SEO, then your website may get blocked.
We have told this in detail in our “SEO(on-page SEO)-The
Ultimate Step by Step Guide for Search Engine Optimization. The types of SEO
and the techniques of SEO used nowadays will also be discussed?” article, if you
want to know about SEO well then you can read that article.
Search engine marketing (SEM)
 |
Search engine marketing (SEM) |
SEM vs. SEO
SEM versus SEO: What's the difference?
Search Engine Marketing This is paid marketing. In which you
pay Google some money and show your website on the first page. In this, you
have to pay some money to Google for every click and this brings maximum
traffic to your website. In today's time, this paid advertisement is done by
many companies. So that their website gets more and more traffic. This type of
advertising is very much shown by the companies of e-commerce, and this type of
advertisement is also done by some merchants. So that he can tell more and more
people about his product.
But in search engine optimization you do not have to pay any
money to any search engine. You get traffic only through the keywords in your
article and through that you rank on the first page of the search engine. This
is very slow but a great way to get traffic to your website for a long time. We
have told about it in our " SEO(on-page SEO)-The Ultimate Step by Step
Guide for Search Engine Optimization. The types of SEO and the techniques of
SEO used nowadays will also be discussed ?" article. You can learn more
about it by going to it.
How the auction work
 |
Auction work |
Auctions continue to work on search
engines all the time. Whenever someone wants to place an advertisement, he has
to choose some keywords, on which he wants to invest money. These keywords are
chosen in such a way that they are the most searched keywords by people. This
is a very important step in which you select keywords for your own
advertisement. Because if you have selected the right keywords, then only your
ad will be visible to others, otherwise it will not be visible. Today, many
tools are available on the Internet to find only keywords. By using which you
can do this work very well and quickly. So that your advertisement brings the
highest return on investment.
Factors which effects the AD Rank:-
CPC bid
Quality score
CPC bid
In simple words Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
The terms pay-per-click (PPC) and cost-per-click (CPC) are
sometimes used interchangeably, sometimes as distinct terms. When used as
distinct terms, PPC indicates payment based on click-throughs, while CPC
indicates the measurement of cost on a per-click basis for contracts not based on
click-throughs.
For example, consider a campaign where payment is based on
impressions, not clicks. Impressions are sold for $10 CPM with a click-through
rate (CTR) of 2%.
1000 impressions x 2% CTR = 20 click-throughs rates
$10 CPM / 20 click-throughs = $.50 cost per click
If you want us to make another post about it in detail, then
let us know by commenting below. You want to know more about it or not, and you
can also subscribe to our block so that every post in the future You already
get a notification.
Using Google tools to help you decide CPC bids
Bid simulator
Google keyword planner
First-page bid estimates
Quality score
 |
QUALITY SCORE |
The quality score is based on some of the factors given
below. Google shows some of these on its dashboard. But we are telling some on
the basis of our experience. So you must keep these things in mind whenever you
want to see your quality score. This is an important thing because the concept
remains in the people that whoever invests more money, his ad comes on top. But
this concept is absolutely wrong because your ad rank is based on your quality
score and your CPC. Therefore, you should know these facts very well and take
care of them. You can see these by going to the support section of Google, and
if you want us to make a detail post for you, then you can tell us in the
comment below and also subscribe to our blog.
Factors which effect quality score
Account-Level Quality Score
Ad Group Quality Score
Keyword-Level Quality Score
Ad-Level Quality Score
Landing Page Quality Score
Display Network Quality Score
Account-Level Quality Score
A lot of things affect your quality score. One of them is your account health. Suppose you have added a lot of ads till date, but only a few of them are good. The rest of your CTR is coming too much, so your account help may get spoiled. And this also affects the rank of your ad. We are telling you this based on our experience. Because no official statement has been given about it from Google. But we want to tell that this thing also matters a lot when you go to add any ad, how is the health of your account.Ad Group Quality Score
The quality of your ad group matters a lot. For example, suppose you have formed 2 ad groups and one of them has a very good CTR. But the other one is very bad. Suppose the CTR of Ad One is seven and that of the other is four. So you know that you need to pay more attention to other ad groups now, and you should improve it by doing it slowly. So that you get a good ROI.Keyword-Level Quality Score
Keywords have a very strong impact on your ad. These are the basis of any advertisement. If you select some keywords that can bring very low competition and high traffic, then it can prove to be very beneficial for you. You should choose some keywords that can also meet your needs and are also available at least in the price. If there is very little competition on these keywords, then your ad will rank at the top. That is why it is most important that you can choose the right keywords according to your needs. For this, you can use some important tools at any time. Such as Google Keyword Planner and SEMRUSH.Ad-Level Quality Score
Is a very important factor. When we try to get our advertisement ranked. So we should prepare our advertisement in such a way that it gives the viewer a hidden instruction. And he must click on that thing. Your advertisement should be very appealing and attractive so that the viewer knows everything about you and also takes action to buy your product. The most important thing is when you place many types of ad groups, and based on their performance, we get to know which ad is performing better. So in the future, we can put our advertisement properly on the basis of the same. So that we get maximum ROI.Landing Page Quality Score
In today's time, it has become a very important and important topic how your landing page should be. When we place any advertisement, it is through advertisement, we first bring the customer to our landing page. Therefore, you should prepare your landing page in such a way that he can tell everything about you to the customer and he can also convince the customer to take action according to your suggestion. This has a very profound effect on the rank of your ad. The better your landing page is, the better your ad will rank. Competition has increased a lot in today's time, so you should take action after very thorough thinking on the landing page and all other factors. So that more and more people come to your website or landing page. And you get a good return on investment.Display Network Quality Score
You should design your ad in such a way that it looks good on every type of device. And it should be as appealing as it can give your customer a hidden command to take action. You should create your ad according to mobile and desktop. In today's time, different screen sizes have come, which will show your ad in different ways. Therefore, you have to apply yourself in such a way that it can attract everyone's attention. In today's time, it is very important that your advertisement is RESPONSIVE. Therefore, you should make your advertisement high definition and responsive.Content marketing
 |
Content marketing |
Types of content marketing
Here we are mention only those things where you can use content marketing in a different way.
- Blogging
- Ebooks
- Infographics
- Digital Magazine
- Email Marketing
- Social Media Posts
- Text Messaging (SMS)
- Quizzes, Questionnaires, & Surveys
What Is Content Strategy?
Content marketing strategy is called that technique. Through
which you can find out what kind of content your user likes, and which product
they want to know more about. What kind of product does he expect from you, all
these things come in the content marketing strategy. Content marketing is not a
small area, it is a very large area. On which you should do a good research
with very deep thinking. You should know more about it. For this, you have to
adopt some strategies which we have written below.
A good strategy is very much needed before starting any
work. So whenever you choose any of your channels for any niche. For that, you
should first make a good strategy. This is a very important thing whenever you
are going to do a new experiment. Because initially, we do not know what kind of
things people will like and how not. For this, you can also use some free
platforms before. In which a BLOGGER and WordPress come on top.
These are the strategies you should use to find your target audience
For whom you will write the content
Purpose of writing
The channels where it'll published
Run a content audit
Choose a content management system.
Explanation
For whom you will write the content:- You are also a very
important thing that you should know what kind of people you are writing for,
and what age they are and where they live. If he lives in the city, then a
different type of content will have to be written for him and if he lives in
the village you will have to write a type of content. You also have to keep in
mind what kind of industry your user is working on. Because different types of
contact can be written for agriculture person and corporate person. You also
have to keep in mind what kind of family you are writing content for. For
example, you are writing for a joint family or you are writing for a small
family. For example, Johnson & Baby Company wrote a blog for women from
small families in the city, in which the company wrote about their health.
Because the women of the small family do not have any elders when they live in
cities.
Purpose of writing
You should also know the reason for your writing. Because if you are writing to get any of your product sold, then you have to tell about that product and if you are writing to make people aware. So you have to write that type of content and if you are giving people any knowledge and through that, you want to earn some revenue. So for that, you have to write a different type of content. For example, if you are a business coach, then you will prepare your contact that way. In which you will also give some case studies and will also tell about any program you are running. This makes both awareness and business together. But if you do a review, then you should know about that product very well, and you should be well aware of the things used in it, and what are its advantages and disadvantages. needed. So that he can buy your product. If you are writing about someone else's product, we call it affiliate marketing. So for that, you have to devise such a method. In this, you give such type of content that everyone should know its advantages and disadvantages and you should tell everyone about that product that this thing is useful. So that he buys that product and gets a good return on investment.The channels where it'll published
Before writing content, you should know very well that on which platform you are going to use this content. For example, if you are writing a blog, for that you need to write a different type of content. In which his length matters. And you adopt different techniques in it, short paragraphs and many more. Similarly, if you are writing content for another platform such as Facebook, then you have to write very little but very appealing content in it. And by writing content in it, you can also explain your point. Similarly, if you are writing any content for Instagram or writing a story, then you will write a description of your profile in the same way. The kind of niche you have. Similarly, if you write any type of content for any other platform, then different types of technology are used to write the contact in it. We have to learn it well, only then we will be able to write a good readable, valuable, understandable, alcoholic content. In this way, we can say that different technologies have to be adopted for different types of platforms. Therefore, first of all, you should carefully consider what kind of platform you are writing content for.Run a content audit
You should get some content audited before writing any content in large quantities. Just like you should share on different platforms and get people's feedback on it, and you should share your content on social media as well. And people should get people's opinion on that. You should look at the likes and dislikes given by people. And in the comments, the feedback given by people should be well known. And based on that, further content should be prepared. In this way, you can also get a lot of surveys done, in which you can know the opinion of the people, what kind of product they need. In today's time, there are many websites on the Internet, you can know people's opinion by going here. Get feedback by conducting different types of surveys. In the same way, you can also analyze your social media. What is the opinion of people about your product? You can convert their feedback into feed-forward to make a good product and then launch it in the market. In this way, you should have different types of audits conducted from time to time.Choose a content management system
The content management system is a graphical user interface. Which gives you an administrator to carry, edit and modify your website. This provides a backup to your website, in which you can rank your website well. This is a very important step when choosing your CMS. Because you have to work on it in the future. Therefore, you should choose a CMS that is very beneficial for your growth. Because in the future when more traffic will start coming to your website, then you will need different types of plugins. Through which you can monitor the traffic coming in and prepare future plans accordingly. That is why you need a management system that can provide a good graphical interface, and at the same time provide you with a good technical support. Because if you grow in the future, then you should also update yourself regularly for that, and for that, you do not need much technical knowledge. In this way, you choose your CMS carefully. Today, Blogger and WordPress are the two major CMS. According to an estimate, the world's 28 percent website is built on WordPress. Because it keeps updating itself regularly, and also keeps launching new plugins according to the user.Social Media Marketing (SMM)
In today's time,
people have started using the Internet a lot. According to a research, an
average man spends 10 to 11 hours of his day on social media or on the
Internet. That is why if you want to give growth to your business in today's
time, then for that you will have to move away from traditional media to social
media. This can give you a lot of benefits because one you can make your
approach to maximum people through it and secondly it is cheaper than
traditional media. For example, if you want to promote your business in one
specific area, then social media is best for that. Because if you give an
advertisement in the traditional media, it will be broadcast in the entire
city, where the paper goes or the radio goes there. You cannot target any specific
area. Because of which your cost comes very high. But if you advertise your
business on social media, you can target that specific area. In which you want
to show your advertisement. Social media is a very good medium in today's time
to give j-curve to your business. It is a very cheap and accurate tool. If you
learn to use it well, then you can earn a lot of benefit through it.
platforms that are used to do social media marketing
Facebook
Instagram
Youtube
Twitter
Snapchat
Printest
Whatsapp business
Website
Tumblr
Linkedin
Google+
Apart from these, there are many other platforms through
which you can do your business. The platform should be chosen by you according
to your business. These platforms are for you to grow in different types of
business. For example, Facebook is best for b2c business. Similarly, LinkedIn
is best for b2b business. In this way, there are many more platforms on which
you can run your business differently. If you want us to write a separate post
on this topic, then you can tell us in the comment below and you can also
subscribe to our block. So that you get the notification of each new post
first. It is absolutely free.
Pay-per-click advertising (PPC)
Ppc stands for pay-per-click marketing is a form of online
advertising in which advertiser accrue costs when users click their
ads.
advertisers bid on the perceived value of a click in relation to the
keywords, platforms and audience type in which it originates.
 |
Pay-per-click advertising (PPC) |
PPC is used for all types of campaign goals including
Increase sales
Generating leads
Promoting brand awareness
Main platforms that use the PPC model
Run ads on Google, search partner sites, and
display network sites
Google ads is the largest pay per click
platform. Google ads was launched in October 2000
Bing:-Bing used bing ads platform
Bing Ads is a pay per click platform
showing ads on the bing and yahoo networks.
The platform also utilizes search partners.
bing ads is primarily keyword-based advertising. as of 2017, bing ads has 142
million unique searchers on the bing network.
Types of pay-per-click ads
Flat rate ppc
Bid-based ppc
Explanation
Flat rate ppc
In the flat-rate
model, the advertiser, and publisher agree upon a fixed amount that will be paid
for each click. Sometimes the advertiser wants to give the same amount for this
specific keyword, not more. So he creates a rate card according to which he
designs it, that he will give the same amount for its keywords in this area. So
that his website can rank well, within a fixed budget. This is very important,
many times you create a good website. Which has a good content and its quality
score is very high. So you can give a certain amount for that. So your ads will
rank on the first page and you will not have to pay much amount. This gives you
a lot of benefits, but it also has some other factors. Which we will discuss in
our next post. So you must also read it. If you want more information about it
and you will also subscribe to our blog.
Bid-based ppc
The advertiser signs a contract that allows them to compete
against other advertisers in a private auction hosted by a publisher. In this,
the advertiser only has to tell the publisher that he can pay as much as
possible for this specification keyword. In this, a private auction is
conducted by the publisher. In which all BIDDERS tell their maximum amount, and
accordingly the publisher ranks their ad. If you are doing some business in
which competition is at a very high level, and you have a very fat profit in
it. So you must use this technique. Because you will get maximum traffic in it,
in which you are given a gross of up to 80 percent according to an estimate by
the publisher. Like you can earn a good Ravi by new advertising. In this, you
only have to take care of keywords, the publisher does the rest. If your ad is
not so good and your quality score is also low. So you should use this
technique. Because in this you can get a good result. Otherwise, if your
quality score is good and you can make the right AD, then you should also go
towards flat rate. But there is also a term and condition, which we will tell
you in our next post.
Affiliate marketing is based on revenue sharing. In this,
you get someone else's product sold. So from that, you get some commission. In
today's time, every person carries a mobile phone and is connected with the
Internet. According to a survey, an average man spends 10 to 11 hours on
mobile. So if you want to have any of your own products sold in today's time,
then you will have to come on the internet. That is where you will understand
the role of affiliate marketing. The affiliate makes your product accessible to
people through social media or any other medium and thus your product gets
promoted. For example, in the olden times, you would have seen that if you had
to get any of your product sold, then you had to fire the salesmen. Which used
to show your product to the people in the market and it used to sell you.
Similarly, the affilator displays your product digitally to the people, and
your product gets sold. So he takes some commission out of that which you have
decided. This entire process is called affiliate marketing. It is growing very
much in today's time. Because as people are coming to digital, affiliate marketing
is also growing. It has the advantage of both manufacturer and promoter. You can
read our “Affiliate marketing -the ultimate step by step guide for the newbies?
“ article to go into detail about it.
In today's time, there are many affiliate programs and marketplaces
on the Internet. Some of the famous and trusted marketplaces on which you can
register and earn your affiliate earnings are given below
-
AffiliateNetwork
- AvantLink
- CJ by Conversant
- ClickBank
-
FlexOffers
- LinkConnector
-
RevenueWire
- ShareASale
Email marketing
some people think that email is dead.
is really email dead?
no, it is a wrong assumption.
because email marketing is actually growing in
acceptance.58% people check their email first in the morning unlike social
media apps which keep on changing, email is a regular activity.
some people think that to buy an email database and start
sending emails is email marketing.
no, this is called spamming.
so what right way of doing email marketing?
permission-based
marketing
it helps in turning strangers into friends and to customers.
instead of spamming, you are asking for permission to send
emails
according to a study, every $1 invested in email marketing
gives $40 in return.it is one of the most profitable marketing channels.
Now types of emails
It is, it is mainly of two types which is according to the
rule instrument.
Transactional emails
This type of email is
sent only by companies with which you have done a special transaction. For
example, you keep receiving these types of emails from banks. When you are
associated with them through net banking, they keep emailing you to tell you
the status of your account. So that you are well aware of the status of your
account.
Direct emails
These types of emails
are made by different types of companies, to share any of their products or
services. You see, many times, online shopping companies are again refunded
emails of some products, so that you can buy them. Many times emails from some
companies also want to sell you a service. These types of emails are called
direct emails.
how important is email marketing:-
Stay in contact with our audience
Reach customers in real-time
People engage with email
it's easy to measure
it's affordable
increase brand awareness
Everyone uses emails
No comments